About

How does an industrial design graduate turn into a branding designer?

Glad you asked. Industrial design looks at how people use items, they look for where products become confusion or difficult to use and solve these problems through design. A great product can go unnoticed because the value is not immediately understood. 

I look at businesses as if they are a product. A great brand does its job if the potential client (user) is able to understand your business offering right away. I look at graphic design as a tool to convey the value of your business to your potential customers.

Who do I work with?

  1. Startup branding
  2. Strategic rebranding
  3. Non-profit design support

I work lean and I meet you where you are at with your budget. Contact me.