How does an industrial design graduate turn into a branding designer?
Glad you asked. Industrial design looks at how people interact with products and services, it identifies areas where things become confusing or difficult to use. We use design to solve these problems and provide a useable solution for the end user. A great product can go unnoticed because the value is not immediately understood.
I look at businesses as if they are a product. A great brand does its job if the potential client (user) is able to understand your business offering right away. I look at graphic design as a tool to convey the value of your business to your potential customers.
What do I do?
- Startup branding
- Strategic rebranding
- Non-profit design support
I work lean and I meet you where you are at with your budget. Contact me.